Instagram research · inside Claude

Give Claude eyes on
what’s working in your niche.

ScrollScanner lets Claude search Instagram, watch the reels with a vision model, and hand you the exact formats, creators, and hooks breaking out in your niche — sourced and verified, not guessed.

No credit cardVerified by a vision modelClaude Code, Desktop & web
Find reels that are a single cut with words on screen, advertising trades software.
scrollscanner · find_reels — watching 9 candidates…
@fieldserviceguy — “Stop quoting jobs from your truck”112× · verified ✓
@tradestacksoftware — “One screen. Every job.”41× · verified ✓
@hvacmillionaire — “This app runs my whole crew”18× · verified ✓

Each match watched and confirmed: single cut · on-screen text · advertising software for the trades.

$ claude mcp add --transport http scrollscanner https://niche-mcp-135599388972.us-west1.run.app/mcp -H "Authorization: Bearer YOUR_TOKEN"

No credit card · 3 free searches · grab your token right after signup

Know exactly what’s working in HVAC.dog training.med spas.EV ads.real estate.trades software.

Any niche, any format, anything relevant on Instagram — if it’s breaking out, Claude can find it, watch it, and tell you why it works.

Add to Claude — free
What Claude can do with it

Research an entire niche.
Down to the exact cut.

“Fast montage of cars — EV-launch-ad vibe.”
6 candidates watched4 verified ✓

Search by format, not keywords

Describe the reel you want — “single-cut talking head, on-screen text, advertising trades software”. A vision model watches every candidate and only true matches come back, each with the reason it matched.

@smallshop — 2.1M views700× median
@bigbrand — 900K views0.8× median

Ranked by breakout, not follower count

Everything ranks by outlier score — a reel’s views against its own account’s median. A 700× breakout on a small account beats a dud on a huge one, so you learn from formats that actually travel.

@dogtrainerdailybest 96×
@caninecollegebest 44×
@pupsandlogicbest 21×

Find the creators to watch

Surface the accounts behind the breakouts in any niche — followers, median views, best outlier, and example reels — so you know exactly who to study, benchmark, or partner with.

“Stop doing this on every job”
Contrarian / STOP hooktrend

Steal hooks that are proven to work

Every winning style comes with the verbatim hook driving it, plus a curated library of battle-tested hook formulas — so Claude can turn “what’s working” into lines you can actually shoot tomorrow.

Three steps

Live in Claude in under a minute.

$ claude mcp add scrollscanner …

1 · Add ScrollScanner to Claude

Paste the one-line command in Claude Code, or drop our URL into Settings → Connectors on Desktop & web.

your tokencopied ✓

2 · Create your account

Sign up free in seconds — no credit card — and copy your personal token from the dashboard.

“What’s blowing up in HVAC right now?”

3 · Ask away

Your 3 free trial searches are ready. Ask in plain language; Claude picks the right research tool for the question.

Once it’s connected

Just ask, in plain language.

Find single-cut reels with on-screen text advertising trades software.
Show me montage-style car reels — the vibe of an EV launch ad.
Who are the breakout dog-training creators this month?
What hooks are med-spa reels using to blow up right now?
Add to Claude — free

FAQ

What is ScrollScanner?
A connector (an MCP server) that gives Claude live research access to Instagram. Once added, Claude can search reels in any niche, watch candidates with a vision model, rank them by what genuinely breaks out, surface the creators behind them, and extract the hooks driving the views — all from a plain-language ask.
How does format search actually work?
You describe the format in plain English — “single-cut talking head with on-screen text advertising trades software”. ScrollScanner pulls candidate reels from Instagram, then a vision model actually watches each video and only returns the ones that truly match, each with a one-line reason why. No keyword-coincidence results.
How do you rank what’s “working”?
By outlier score: a reel’s views divided by its account’s own median views. A 700× breakout on a small account outranks a mediocre post from a huge one — that’s the honest signal of a format that’s working, not just a big following.
Do I need to hand over my Instagram login?
No. ScrollScanner researches public Instagram content through a managed data provider. Your account, your login, and your audience are never touched.
Which Claude apps does it work with?
Claude Code (one-line command), and Claude Desktop & web via Settings → Connectors → Add custom connector. Any MCP-compatible client works.
What does it cost?
You start with 3 free searches — no credit card. After that, searches use credits (a small base plus a per-reel amount, so a 30-reel sweep costs more than a quick 5-reel check). Top up any time from the dashboard.

Start free.

Three searches on us.

Add the connector, grab your token, and ask Claude what’s working in your niche before you spend a dollar.

scrollscanner · summarize_styles
Style: POV job-site walkthroughtrend
Style: cost-breakdown talking headtrend
Style: before/after timelapseemerging

12 breakout reels · 3 styles · hooks extracted verbatim

No credit cardLives inside ClaudeVision-verified resultsOutlier-ranked, always